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The Search Is Over
EE has launched a new nationwide campaign titled "The Search Is Over" to introduce its new EE TV service, highlighting its ability to simplify the often overwhelming process of finding content across live TV and streaming services. Targeting busy families, modern independents, and empty nesters, the campaign emphasizes EE TV as a one-stop solution for entertainment needs, with flexible subscription management. Developed by Publicis Groupe UK agencies and in partnership with EssencemediacomX and Posterscope, the campaign features two main films. "Playdate" captures the chaos of family life during children's playdates, showcasing how the EE TV remote brings calm by providing quick access to content. "They’re Back" targets empty nesters dealing with returning grown children, illustrating how EE TV helps manage multiple streaming services to suit everyone's preferences. With nationwide TV slots during popular programs, as well as cinema, broadcast video on demand (BVOD), and online video (OLV) placements, the campaign demonstrates EE TV's user-friendly and adaptable service for diverse household needs, with Kevin Bacon providing the familiar voiceover announcing the new features.
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