Awareness
Trending projects
Awareness projects with the most verified people and teams
Featured project
This Is Not A Drill
T&Pm, in collaboration with suicide prevention charity Campaign Against Living Miserably (CALM), has launched the bold campaign “This Is Not A Drill” to address the challenge Gen Z faces in opening up about mental health. Combining drill music, comedy, and sharp lyrics, the campaign is based on CALM’s ‘Worried About Someone’ guide and provides practical advice on recognizing signs of struggle in others. Created by T&Pm creatives Arnold Jorge, Osagie Samuel, and Gareth Ellis, the campaign uses the raw energy of drill music with a light-hearted approach to connect with younger audiences. Featuring an original drill track by producer Carns Hill, with performances by Kadeem Ramsay (Top Boy) and Jordan Stephens (Rizzle Kicks), the films, produced by Common People Films, aim to help a generation statistically least likely to seek mental health support recognize when someone close to them may be in need.
People spotlight
The people with the most verified roles on Awareness projects
Highlighted brands
