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Hungry Games
Hellmann's, in partnership with FURIA, launched "Hungry Games," an AI-powered platform aimed at improving Brazilian gamers' performance by monitoring physical and emotional signs, signaling when they should eat to maintain focus. A study found hunger negatively impacts gamers, reducing focus, energy, and mood. Hellmann's enhances this experience with sauces, preferred by gamers with fries and burgers. The initiative combines technology and performance, promoting healthier gaming habits, with content shared on social media and Twitch.
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