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Showcasing its position as a technological pioneer in automotive, BMW launches its newest campaign spotlighting its pioneering and unexpected innovations. The four films showcase the wow moments of BMW Technology through the integration of art and technology. The campaign is part of BMW’s partnership campaign with Sky Arts, with the second film premiering today and two additional idents released on an ongoing basis throughout the year. The campaign is created by Media.Monks as part of The Marcom Engine in collaboration with FAMILIA. To showcase BMW’s technology in all its glory, the idents combine the latest innovations in creativity and production. This includes not only AI generated art creating the worlds and backdrops of the films, playing across LED screens throughout, but also the latest in film technology, including the latest and high-end camera choreography and equipment to realise visuals unique to the automotive industry.
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