Microsoft
About Microsoft
The work made for Microsoft runs to 120 verified projects since 2010 — mostly Campaign, Advertising and Branding. Most of it comes from 17 teams, including McCann, BUCK and Playground Production. The people who work most often on Microsoft projects include Kristian Ussing, Matt Leeuwen and Malik Dupree.
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ADLaM - An Alphabel to Preserve a Culture
What does it mean to lose a language? Deep knowledge, passed down over millennia—gone. Ways of thinking about the land, the sea, the sky, and the flora and fauna that inhabit them. Rituals and recipes. Myths and memories, erased. And for those who spoke the language, it means losing a part of themselves. It happens every three months. A language—an irreplaceable key to understanding the world—fades away. By the end of the century, as much as 90% of the world’s 6,500 languages will be gone forever. For languages that have no digital script, the writing is on the wall. Thirty years ago, two Fulani brothers took it upon themselves to reverse this inevitability. They created an alphabet that would one day spread across the global Fulani community and beyond. It would come to be known as ADLaM, an acronym using the alphabet’s first four letters, which stands for Alkule Dandayɗe Leñol Mulugol, or “the alphabet that protects the people from vanishing.”Teams spotlight
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