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Bar Dating
Heineken has launched a new “Bar Dating” app in Brazil and Italy to help young adults revitalize their social lives by discovering new bars, breaking routines, and sparking real-world connections. Created by LePub, the app mimics dating platforms, letting users “swipe right” on bars that suit their vibe—whether it’s live music, chill atmospheres, or personality-packed venues. The initiative responds to research showing Gen Z and millennials often stick to familiar spots, despite craving new experiences. By blending the familiarity of dating apps with nightlife exploration, Heineken aims to support social connection and the bar industry alike.
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