BMW
About BMW
The work made for BMW runs to 150 verified projects since 2012 — mostly Campaign, Advertising and Brand. Most of it comes from 53 teams, including Goodby, Silverstein & Partners, Company 3 and Monks.
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BMW projects with the most verified people and teams
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The people, teams, and projects that make up the BMW network
Featured project
Real, For Real
The "Real, For Real" campaign by Goodby Silverstein & Partners for BMW Certified Sales Event rallies consumers around authenticity amid an AI-saturated content landscape. Using surreal, AI-generated scenes that feel almost real, the campaign contrasts these with the genuine quality and trustworthiness of BMW Certified vehicles, which are tested, inspected, and come with warranty. Directed by Win Bates of Tool, the campaign spans TV, social media, and radio, featuring humorous, relatable content to highlight the brand's authenticity in a sea of synthetic media. This integrated 360-degree campaign underscores the growing consumer desire for genuine experiences in an era of increasing AI-generated content.
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The teams with the most verified roles on BMW projects
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People spotlight
The people with the most verified roles on BMW projects