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World Menu Heist Returns
Leo UK and McDonald’s bring back World Menu Heist bigger than 2025: nine most-wanted menu items from eight countries land in the UK and Ireland through a five-stage heist story (Plan / Execute / Plot Twist / Execute / Dispose). The first of two 30-second hero films — directed by Romain Chassaing for Academy Films — follows the crew securing global loot before a golden McDonald’s parachute carries it home; a plot-twist sequel lands 20 October. Creators act as insiders, partners as reporters, with OOH gold vaults, in-restaurant heist redesign, and an eight-week push across TV, cinema, OOH, social, radio, CRM, partnerships and events.
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