Carlsberg
About Carlsberg
The work made for Carlsberg runs to 80 verified projects since 2017 — mostly Campaign, Marketing and Design. Most of it comes from 24 teams, including Fold7, Hope&Glory and Carat. The people who work most often on Carlsberg projects include Rasmus Zepernick Jensen, Casper Rasmussen and Peter van Toorn Brix.
Trending projects
Carlsberg projects with the most verified people and teams
Inside the Carlsberg network
The people, teams, and projects that make up the Carlsberg network
Featured project
Time Out From The Bullshit
Somersby has launched a global creative platform, “Time out from the Bullshit,” developed by Fold7 and directed by Eoin Glaister, positioning the brand as a playful antidote to the absurdities and overload of modern digital life. Built around the idea that young adults are overwhelmed by performative wellness trends, AI-driven content, and social media “noise,” the campaign uses humour and satire to encourage audiences to step back and enjoy carefree moments instead. A series of films depict exaggerated online personas—such as an AI life coach and a wellness influencer—who are disrupted by the arrival of “Mr. Somersby,” a laid-back character who restores simplicity and enjoyment. Rolling out across TV, digital, social, and retail, the platform also introduces Somersby Zero, reinforcing a stripped-back positioning with “zero alcohol, zero sugar, zero calories, zero bullshit.” The work extends into social-first content with We Are Social, further amplifying the brand’s irreverent tone and positioning Somersby as a light-hearted escape from modern-day digital excess.
Teams spotlight
The teams with the most verified roles on Carlsberg projects
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People spotlight
The people with the most verified roles on Carlsberg projects
