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Why Join

We were tasked with redesigning the packaging of some of the corporation’s most important brands and create a brand expression that was both classic and modern, we sought inspiration from the Carlsberg archives. We were inspired by a particularly eloquent label design and several hand-drawn typefaces, which we used to design our reinterpreted labels of Carlsberg’s leading products. One of which was an iconic branded redesign of the standard water bottle, which helped Carlsberg seamlessly incorporate mineral water into their core product offerings. The redesign of the brand resulted in: A successful shift from sales-volumes to genuine consumer-value, a redesign which demonstrates traditional brand values in a modern market, and their top brands enjoy strong market positions and are clearly distinguishable from the competition.
Brand
Verified (3)

LOOP Associates

Design Agency

Jan Nielsen

Creative director

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