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Winning Isn't for Everyone
Nike's latest campaign, "Winning Isn’t for Everyone," continues its over 50-year legacy of inspiring athletes through powerful storytelling. This summer's campaign redefines what it means to have a winning mindset for a new generation, emphasizing the drive for excellence that pushes athletes to achieve their dreams, asserting that anyone can be a winner if they desire to be. The campaign, driven by insights from Nike's athletes, showcases the grit, determination, sacrifice, and passion required to reach the top of their sport and the Olympic stage, embodying the athlete's mindset. Launching today with an anthem film narrated by Willem Dafoe and directed by Kim Gehrig, it features athletes such as LeBron James, Serena Williams, Giannis Antetokounmpo, Qinwen Zheng, A’ja Wilson, Vini Jr., Jakob Ingebrigtsen, and Sha’Carri Richardson, highlighting how the pursuit of victory can inspire people from all walks of life and celebrating Nike's commitment to excellence.People spotlight
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