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Run House BCN
Run House BCN was a 14-day running community hub that took over Plaça del Mar in La Barceloneta during Barcelona Marathon week, from 8 to 21 March 2026. It was the second edition of the concept. The pop-up opened with a Women's Day run with Midnight Runners BCN and an after-run party. It then ran a daily schedule of group runs with Midnight Runners, ProRunners and the Club Natació Atlètic-Barceloneta, plus HYROX-style hybrid sessions that mixed running and strength. Visitors could try the new Deviate NITRO 4 on real training runs in a dedicated Try & Test area. The space also had recovery and community zones, talks, DJ sets, exclusive merchandise, giveaways and a virtual Run House Pass. Inside, "The Future of Fast" installation showed real prototypes that had debuted in Tokyo. Partner brands such as Vitamin Well, Therabody and Amazfit joined in, along with Time Out Barcelona and content creators. A 360° plan across social, OOH and influencers carried the experience beyond the venue. More than 2,900 runners passed through, logging over 4,000 km and 1,600 product tests. The activation produced 240+ pieces of content, more than 1M impressions and 29K+ engagements.
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