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Ford Racing 2026 Season Launch
Ford Racing and Red Bull Racing turned Detroit into a motorsport launch week for the 2026 season — celebrating 125 years as America’s Race Team while marking Ford’s return to Formula 1. Imagination shaped a city-scale programme anchored by a joint reveal at Michigan Central Station, with large-scale architectural projections, Dax Shepard hosting live moments, Red Bull trick riders, and the unveil of Ford Racing’s first production vehicle, the Mustang Dark Horse SC. Merch pop-ups, Detroit Auto Show takeovers and employee watch parties across eight countries extended the spectacle from a single night into a global cultural and internal culture moment.
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