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Collaborating with Alphabet's autonomous driving company Waymo, we skillfully produced a film that truly captured the brand's vision. From strategy to execution, the BNS team expertly crafted an immersive world for the brand and a compelling narrative that effectively demonstrated how this technology could disrupt the transportation industry. As the actual line-up of Waymo vehicles was still in development, BNS collaborated closely with Waymo's car designers to create the perfect embodiment of Waymo vehicles for the film. While the vehicles were intended to be the main focus, they also thought it important to develop a diverse and inclusive cast of supporting characters for our audience to connect with. Visualizing a technology that cannot be seen was no easy feat. However, Brand New School confidently aimed to create a design that was true to the engineering while also being accessible to a non-technical audience. They consulted extensively with Waymo's engineers and developed a key visual that was applied to all vehicle designs. https://www.brandnewschool.com/work/all
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