CHEEZ-IT
About CHEEZ-IT
The work made for CHEEZ-IT runs to 8 verified projects since 2017 — mostly Campaign, Brand and Video. Most of it comes from 18 teams, including 750mph, Electric Theatre Collective and Leo Network.
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Inside the CHEEZ-IT network
The people, teams, and projects that make up the CHEEZ-IT network
Featured project
Cheez-Hit ? Cheez-It
Cheez-It, the iconic US snack brand, is launching an £18 million marketing campaign in the UK and Ireland, highlighting its use of 100% real cheese for an intense taste experience. The integrated campaign by Leo Burnett spans TV, social media, radio, and OOH ads, running until December 2025. The creative, directed by WATTs, features high-energy visuals and an EDM soundtrack to symbolize the bold flavor of Cheez-It. Additionally, PR efforts, led by Tin Man Communications, will introduce a secret cheese-lovers society, while Mercieca manages trade engagement and in-store activations. Cheez-It Snap’d will debut with three exciting flavors.
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People spotlight
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