Lays
About Lays
The work made for Lays runs to 37 verified projects since 2016 — mostly Campaign, Advertising and Brand. Most of it comes from 51 teams, including Hungry Man, OMD and Rethink.
Trending projects
Lays projects with the most verified people and teams
Inside the Lays network
The people, teams, and projects that make up the Lays network
Featured project
Betcha The Farm
Lay’s Canada has launched “Betcha the Farm,” a national campaign celebrating the Canadian farming families behind its chips and highlighting the brand’s deep-rooted investment in local agriculture. With farmers like Chris Perry of Coaldale, Alberta—who has supplied Lay’s for over 40 years—the campaign emphasizes transparency, trust, and national pride while showcasing the 800 million Canadian potatoes used each year. Rolling out across Connected TV, OLV, OOH, digital, and social, the farmer-fronted storytelling reinforces Lay’s ongoing commitment to Canadian growers and strengthens its connection with consumers through authentic, locally grounded narratives.
Teams spotlight
The teams with the most verified roles on Lays projects
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People spotlight
The people with the most verified roles on Lays projects