Adelis
Featured project
The Adeli Movement
A taboo restaurant that debunked an age-old prejudice. CHALLENGE In Gujarat, menstruating women are called Adelis. Following age-old customs, Adelis are not allowed to cook during their periods, which results in them losing more than 20% of their income. IDEA Unipads launched the most taboo restaurant ever — where Adelis cooked for politicians, restaurant owners and influencers. The project effectively debunked a myth and changed both mindsets and policies. RESULTS With the Adeli movement, more than 1,400 businesses were transformed. CREDITS: VMLY&R Agency https://www.vmlyr.com/en-in/india/work/adeli
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