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USA Tours Website – (Vacation) the Dream of America
USA Tours wanted a new digital identity and platform that staged the ambition of giving each and every guest a unique and bespoke dream trip to the American continent. USA Tours' travel consultants have visited all destinations and have an extensive network of partners to offer guests a wide range of experiences, hotels, aircraft, cars and other services tailored to the client's budget. The primary task: The holiday dream of America starts on the new site - in a way where the good user experience and cool overview allows the customer to look forward to the journey without drowning in an inexplicable travel planning. In addition to a new website and a new visual identity, USA Tours wanted to optimize workflows by automating internal processes and at the same time creating a self-service universe for the customer. Therefore, in the spring of 2019, Dwarf was tasked with developing a new digital universe for the customer, which is scalable to NG Travelgroup's other travel companies. In addition, a strong admin panel was to be developed for the travel consultants, where all data is gathered in one place. The final result is a visually inspiring website where USA Tours has the opportunity to create a vibrant and personal user journey using centrally located images, beautiful videos, and clear navigation. The travel consultants have optimized their workflow through the admin panel, where they have the opportunity to generate travel agendas and payment links, as well as be in dialogue with the customer. Users get access to their own travel universe, a personal page where everything from messages, offers, and payment, to all vouchers and travel documents, are gathered. All in all, USA Tours has acquired digital tools to create a better and more fulfilled customer experience. DANSK Baggrund USA Tours ønskede en ny digital identitet og platform, der iscenesætter ambitionen om at give hver enkel gæst en unik og skræddersyet drømmerejse til det amerikanske kontinent. USA Tours’ rejsekonsulenter har besøgt alle destinationerne og har et omfattende netværk af samarbejdspartnere, så de kan tilbyde gæsterne en bred vifte af oplevelser, hoteller, fly, biler og andre services afstemt med kundens budget. Den primære opgave: At feriedrømmen om Amerika starter på det nye site – på en måde, hvor den gode brugeroplevelse og det kølige overblik, giver kunden mulighed for at glæde sig til rejsen uden at drukne i en uoverskuelig rejseplanlægning. Udover et nyt website og en ny visuel identitet havde USA Tours et ønske om at optimere arbejdsgange ved at automatisere interne processer og samtidig skabe et selvbetjeningsunivers for kunden. Dwarf fik derfor til opgave i foråret 2019 at udvikle et nyt digitalt univers for kunden, som er skalérbart til NG Travelgroups andre rejseselskaber. Derudover skulle der udvikles et stærkt admin-panel til rejsekonsulenterne, hvor al data er samlet ét sted. Løsning Vi drømmer i billeder – og det gælder også på nettet. Den nye visuelle identitet ”stinker” af USA. Besøgende oplever en synergi på tværs af sitet, og man drømmer sig nemt hen til destinationerne. Informationerne serveres i mundrette bidder, og det er gjort nemt for brugeren at komme i kontakt med en rejsekonsulent og få et tilbud. Websitet er bygget i HTML, CSS, JS og VueJS suppleret med Drupal8 som CMS, med et multisitesetup for at understøtte NG Travelgroups forskellige brands og sprog. For at optimere rejsekonsulenternes arbejdsgang har vi bygget et admin-panel i Laravel Nova, som giver rejsekonsulenterne et solidt overblik, der skal sikre en god kundedialog. På den måde får brugeren et godt overblik over et kompleks planlægnings- og købfase, gode tips til en rejse, der gerne skulle ende med en bucket list oplevelse – og kan læne sige tilbage og glæde sig til rejsen også inden afgang. Resultat Det endelige resultat er et visuelt inspirerende website, hvor USA Tours får mulighed for at skabe en levende og personlig brugerrejse ved brug af centralt placerede billeder, smukke videoer og overskuelig navigation. Rejsekonsulenterne har fået optimeret deres arbejdsgang gennem admin-panelet, hvor de har mulighed for at generere rejseagendaer og betalingslinks, samt være i dialog med kunden. Brugerne får adgang til sit eget rejseunivers, en personlig side, hvor alt fra beskeder, tilbud og betaling til alle vouchers -og rejsedokumenter er samlet. Alt i alt har USA Tours fået digitale værktøjer til at skabe en bedre og mere gennemført kundeoplevelse. Og med en ny identitet, der stinker af USA, har Dwarf og USA Tours skabt en samlet rebranding, der allerede på kort tid er begyndt at skabe resultater. 22,5 % flere leads i januar 2020 målt mod 2019 og en Trustpilot-score på hele 4,5, fortæller historien om en rebranding, der givet USA Tours både stand-out i markedet, afstand til konkurrencen og en brugeroplevelse, som kunderne sætter pris på… Udtalelse: “Med USA Tours’ nye identitet og website, har vi formået at løfte os ud af det generiske udtryk, som branchen lider under. Vi kan roligt sige, at vi visuelt og kommunikativt nu stinker af USA og samtidig tiltrækker vi flere kunder, som vi giver et langt stærkere produkt. Vi sælger drømmen om Amerika – på den fede måde.” - Alexander Söderberg, CEO, USA Tours (English translation + Google translate) Background USA Tours wanted a new digital identity and platform that staged the ambition of giving each and every guest a unique and bespoke dream trip to the American continent. USA Tours' travel consultants have visited all destinations and have an extensive network of partners to offer guests a wide range of experiences, hotels, aircraft, cars and other services tailored to the client's budget. The primary task: The holiday dream of America starts on the new site - in a way where the good user experience and cool overview allows the customer to look forward to the journey without drowning in an inexplicable travel planning. In addition to a new website and a new visual identity, USA Tours wanted to optimize workflows by automating internal processes and at the same time creating a self-service universe for the customer. Therefore, in the spring of 2019, Dwarf was tasked with developing a new digital universe for the customer, which is scalable to NG Travelgroup's other travel companies. In addition, a strong admin panel was to be developed for the travel consultants, where all data is gathered in one place. Solution We dream in pictures - and the same goes online. The new visual identity "stinks" of the United States. Visitors experience a synergy across the site and one dreams easily to the destinations. The information is served in mouth-watering chunks and it is made easy for the user to contact a travel consultant and get an offer. The website is built in HTML, CSS, JS and VueJS supplemented with Drupal8 as CMS, with a multi-site setup to support NG Travelgroup's different brands and languages. In order to optimize the travel consultants' workflow, we have built an admin panel in Laravel Nova, which gives the travel consultants a solid overview to ensure a good customer dialogue. In this way, the user gets a good overview of a complex planning and buying phase, good tips for a journey that should end with a bucket list experience - and can lean back and look forward to the journey even before departure. Result The final result is a visually inspiring website where USA Tours has the opportunity to create a vibrant and personal user journey using centrally located images, beautiful videos and clear navigation. The travel consultants have been optimized their workflow through the admin panel, where they have the opportunity to generate travel agendas and payment links, as well as be in dialogue with the customer. Users get access to their own travel universe, a personal page where everything from messages, offers and payment to all vouchers and travel documents are gathered. All in all, USA Tours has acquired digital tools to create a better and more fulfilled customer experience. And with a new identity that stinks of the US, Dwarf and USA Tours have created a total rebranding that has already started to produce results in a short time. 22.5% more leads in January 2020 measured against 2019 and a Trustpilot score of 4.5, tells the story of a rebranding that has given USA Tours both a stand-out in the market, distance from the competition and a user experience that customers put price on… Opinion: “With USA Tours' new identity and website, we have managed to lift ourselves out of the generic term the industry suffers from. We can safely say that visually and communicatively we now stink of the US and at the same time attract more customers as we provide a much stronger product. We sell the dream of America - in the cool way. " - Alexander Söderberg, CEO, USA Tours
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