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A Tool To Make The Most Out of the Danish Summer
Danes love to grill. In fact, Greece is the only European country more enthusiastic about frying their food on flames than the Danes. And when Danes grill, they have a party. They eat four different types of meat, they drink more alcohol than they would indoors and they invite people they only remotely know to join. SuperBrugsen, a leading national grocery chain, prioritizes this highly. Together with Beginr, we were tasked to create loyalty and strengthen the SuperBrugsen brand in this specific demographic. And sell a few steaks while we are at it. Unfortunately, the grilling season is longer in Greece than in Denmark, so how could SuperBrugsen help Danes get the most grill out of their summer? We introduced Grillfaktor, a service that makes sure you never miss a chance to grill again. By combining 5 real-time data sources, the service predicts the likelihood of a good grill opportunity for every local address in Denmark. We created a website where you can monitor the Grillfaktor all across Denmark. To make it extra tempting, we overlaid the data on a Street View image of your house. http://www.molamil.com
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