SuperBrugsen
About SuperBrugsen
The work made for SuperBrugsen runs to 3 verified projects since 2022 — mostly Website, Grillfaktor and Beginr. Most of it comes from 2 teams, including Honeytrap and Republica. The people who work most often on SuperBrugsen projects include Malene Dyhring.
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SuperBrugsen projects with the most verified people and teams
Inside the SuperBrugsen network
The people, teams, and projects that make up the SuperBrugsen network
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Fruit & Green... yellow, blue and red
First impressions mean everything - also when you have to shop. That is why Fruit & Greens is the first department you meet in a grocery store. Wise minds have found that if you are greeted by a cornucopia of inspiring and mouth-watering possibilities, it makes the rest of the store shine. That is why the strategy for the campaign was to start from SuperBrugsen's and Kvickly's Fruit & Green department. Why do we only talk about green? The creative approach was to focus on the colors in Fruit & Green. You quickly forget how important colors are - especially in the gray winter months, when the campaign had to run its course. We made a tribute to all the colors in Frugt & Grønt. The Hero film was a densely packed and sensuous film that staged how important colors are in our everyday life – and therefore also in our food. Ended with a call to make everyday life more colourful, and not just green. The campaign ran across media. The Hero film and the tactical films with the week's Fruit & Green offer ran on both TV, YouTube and SoMe – supported by small films with inspiration for colorful food. The color universe continued in the stores and in the specials. All together with an invitation make everyday life a little more colorful in Fruit & Green... yellow, blue and red - in SuperBrugsen and Kvickly.
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People spotlight
The people with the most verified roles on SuperBrugsen projects
