Spejder Sport
About Spejder Sport
The work made for Spejder Sport runs to 1 verified project since 2024 — mostly Strategy, Campaign and Launch. Most of it comes from 1 team, including Republica. The people who work most often on Spejder Sport projects include Ida Emme.
Inside the Spejder Sport network
The people, teams, and projects that make up the Spejder Sport network
Featured project
Længe leve det frie liv
The campaign for Spejder Sport redefines modern freedom by shifting the focus from consumer conveniences—like cordless vacuums, unlimited data, or customizable TV packages—to something far more essential: life outdoors. With the launch of a new brand payoff, Længe leve det frie liv ("Long live the free life"), the campaign celebrates nature as the true expression of freedom. Through bold visuals and a grounded narrative, the campaign contrasts everyday conveniences with the liberating power of open landscapes, adventure, and simplicity. It positions Spejder Sport not just as a retailer of outdoor gear, but as a brand championing an authentic lifestyle—free from the constraints of modern dependency. The launch successfully repositioned the brand in the minds of consumers, earning a 2025 CCA award and establishing Længe leve det frie liv as a rallying cry for those seeking deeper, more meaningful experiences in nature.
Teams spotlight
The teams with the most verified roles on Spejder Sport projects
Team
People spotlight
The people with the most verified roles on Spejder Sport projects