BreakUps
Featured project
The Friendly Break Up Collection
Challenge The pandemic has accelerated already existing changes in how we are living – as well as who with, and for how long. Many countries have seen huge rises in divorce rates since 2020, including an incredible 35% increase in Argentina. Inspiration In the separation process, disputes arise over the division of material possessions that couples or friends optain together, like some furnitures. Idea To make this separation easier for young people, we opted for a design solution adapted not to spaces, but to people. ‘The Friendly Break Up Collection’ is a line of furniture that breaks apart when people break-up. Growth The collection sold out within first month. 4 new designs will be added this fall to the collection. 300 MM Impressions.
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