broadcastidentity
Trending project
broadcastidentity projects with the most verified people and teams
Featured project
ARTE Visual Identity
ARTE is a Franco-German television network promoting culture and the arts. Since its creation in 1991, the public channel has stood for cultural diversity and multilingualism, offering high-quality programmes to 60% of Europeans in their native language. With a remit to be Europe’s leading culture channel, ARTE gathers content together with unique micro-trends, and broadcasts these programmes across Europe to an audience of 25.7 million viewers a month. The brief was to build a connection between the channel and a younger audience, without alienating its established viewership. Superunion recognised that ARTE needed a system that could create contrast and pace for an engaging and entertaining experience. So they used ARTE’s diverse content as inspiration. - 25.7m viewers per month - 6 broadcasting languages - 70% of Europeans viewing in their native language They worked closely with Cécile Chavepayre, ARTE’s creative director, to develop a strategy that brings unity across the brand in a flexible system. Inspired by the observation that ARTE gathers and curates all of Europe’s culture, Superunion developed a brand idea that positioned ARTE as Europe’s cultural magnet. Combining magnetism with art, Superunion created a visual identity that reimagines the ARTE logo as a magnet. Text and various objects are pulled across screen in the idents, promos and stings to draw in a viewer’s attention. A forest of snow-covered trees bending forward in unison. Paint pulled out of a still life masterpiece. Words dragged straight off the page of a novel. The perfect morsel of entertainment in between shows. The idea was applied across all of ARTE’s touch points, from broadcast to print, each animation telling its own story with a touch of wit and charm, and an injection of warmth. Sound design brought animations to life reflecting the magnetic tension and underpinning the moving-images. The work was awarded a D&AD Pencil and, most importantly of all, the idea resonated equally well with the clients in France and Germany alike. AWARDS D&AD Awards Wood Pencil Brand Impact Awards Winner German Design Awards Gold EEOFE 3 Winner WPPED Cream Awards Crème de la Crème Winner
Highlighted brands
