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The Romance Gap
If you think the man should make the first move, pay the bill and take control, you’d be part of the 52% of women who feel men should take the lead in romantic relationships. Bumble conducted research into gender norms in the dating world for an empowering campaign by 72andSunny Amsterdam. The research found that 74% believed there were different romantic expectations based on gender identity, creating the unloved and unwanted "romance gap". The 90-second ad, directed by Amy Becker-Burnett, shows a diverse group of women giving a passionate speech about the gender inequalities that still exist in modern relationships, asking to #MakeRomanceEqual.
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