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Solgt.com: Sell Cars Without Hassle
The auto industry is characterized by minimal trust in the dealers. According to Radius's 2019 credibility analysis, car dealers of the Danes are considered to be the second least credible business group in Denmark only undergone by politicians. What can help solve the confidence issues in the industry? Concrete and transparent data. The vision of Solgt.com was to create a simple digital solution that bases vehicle pricing on data, wrapped in simplicity, convenience, and good user experience. You are not the first to sell your car. You are certainly not the last. That's why you've probably come across some of the stereotypical scenarios. You also have a deal with a potential buyer and when he shows up, he's brought his self-proclaimed auto-knowledgeable uncle who kicks on the tires, screws in the engine compartment, and soft shell a ride up the radiator helmet to see if the suspension is as it should be. And then, of course, he must have a discount on the price. Clean hassle. Few people can handle it. And now, fortunately, it'sin the past. Solgt.com introduces a brand new digital service that makes it super easy and fast for individuals to sell a car - for free: Simply enter the license plate, mileage and service history on Solgt.com and calculate an artificial intelligence that retrieves data from Virtually all car dealerships in the country automatically value the car right away. And assuming the car's condition is as you might expect in terms of vintage and mileage, one of Solgt.com's 243 dealers must buy your car at that offer price. An easy, transparent and fair trade. No hassle creating profile or sales ad, no rude inquiries, in short - no hassle. Just completely sold and the money in hand within 3 banking days. And Solgt.com is not just a unique sales concept for private sellers, a C2B concept that wants to get rid of their used car without a hassle. It is also an exceptional lead generator for Danish car dealers who are currently in the middle of a fierce battle to get their hands on the best and latest used cars. Solgt.com A/S Rasmus Pallesen Direktør Adtention A/S Brian Stein Partner Collaborators Webstarters A/S Webudvikling og digital markedsføring M2 Film Reklamefilm http://www.solgt.com DANSK Baggrund Autobranchen er præget af minimal tillid til forhandlerne. Ifølge Radius’ troværdighedsanalyse fra 2019, er bilforhandlere af danskerne anset som værende den anden mindst troværdige erhvervsgruppe i Danmark Kun undergået af politikere. Hvad kan være med til at løse tillidsproblemerne i branchen? Konkret og transparent data. Visionen med Solgt.com var at skabe en simpel digital løsning, der baserer prisvurderinger af køretøjer på data, pakket ind i simplicitet, bekvemmelighed og den gode brugeroplevelse. Du er nemlig ikke den første, der skal sælge din bil. Du er med sikkerhed heller ikke den sidste. Derfor er du sikkert også stødt på nogle af de stereotypiske scenarier Du har også en aftale med en potentiel køber, og da han møder op, har han taget sin selverklærede auto-kyndige onkel med, der sparker på dækkene, skruer i motorrummet og liiige skal en tur op på kølerhjelmen for at se, om affjedringen er, som den skal være. Og så skal han selvfølgelig have et afslag i prisen. Rent bøvl. Det er de færreste, der orker det. Og nu er det heldigvis fortid. Solgt.com introducerer nemlig en helt ny digital service, der gør det super nemt og hurtigt for private at sælge bil – helt gratis: Du skal blot indtaste nummerplade, kilometerstand og servicehistorik på Solgt.com så udregner en kunstig intelligens, der henter data fra stort set alle bilforhandlere i landet, automatisk bilens værdi med det samme. Og forudsat, at bilens stand er som man kan forvente ift. årgang og kilometerstand, så skal én af Solgt.com’s 243 forhandlere købe din bil til den pågældende tilbudspris. En nem, transparent og fair handel. Ingen besværlig oprettelse af profil eller salgsannonce, ingen useriøse henvendelser, kort sagt - intet bøvl. Bare helt solgt og pengene i hånden indenfor 3 bankdage. Og Solgt.com er ikke bare et unikt salgskoncept til private sælgere, et C2B-koncept, der vil af med deres brugte bil uden bøvl. Det er også en exceptionel lead-generator til danske bilforhandlere, der lige nu står midt i en indædt kamp for at få fingrene i de bedste og nyeste brugte biler. Bekvemmeligt. Ukompliceret. Troværdigt. Løsning Glem alt om langsommelige oprettelse af brugerprofiler, lange svartider fra potentielle købere og skambud på din bil. På Solgt.com indtaster du blot din bils nummerplade. En unik udviklet prisrobot udregner herefter bilens tilbudspris. Datagrundlaget på de enkelte vurderinger er baseret på millioner af linjer af forretningsdata fra tidligere handler af lignende bilmodeller. Vores pris-robot tager selvfølgelig også højde for nylige forretnings- og forbrugstendenser på markedet. Prisen udregnes på faktorer som f. eks. mærke, model, årgang, kørte kilometer, motortype, og servicehistorik. Således er brugerne altid sikret den bedste pris for deres brugte bil. Når prisrobotten har analyseret bilen og præsenteret dig for en pris, vil sælger modtage en e-mail gennem en tredjepartsløsning med tilbudsprisen på bilen. Hvis du ønsker at gå videre med den tilbudte pris, vil du blive sendt over på en underside, hvorfra du frit kan vælge mellem de mange autoriserede forhandlere. Dernæst vælger du en dato og et tidspunkt, der passer dig at komme af med bilen. Ved den valgte forhandler foretages en personlig, manuel gennemgang af din bil, hvor der også er mulighed for revision af prisen såfremt den fysiske stand på bilen ikke matcher den digitalt angivne stand. Den anvendte branchedata fortæller desuden systemet bag Solgt.com, hvad f. eks en bule rent statistisk koster i værditab for en potentiel køber. Det betyder, at hvis du selv skal udbedre skaden, vil det måske koste dig 10.000 danske kroner. Men med et system der i realtid trækker på den nyeste markedsdata, kan vi måske se, at værdiforringelsen statistisk set kun er 1.500 kroner i værditab. Din bils pris bliver altså justeret efter engrosprisen i værditab, og ikke med udbedringsprisen. Således giver vores system dig altid den statistisk mest eksakte pris for din bil. Gennem vores mangeårige erfaring med kunder fra bilbranchen ved vi, at priserne på mærker og modeller kan svinge gevaldigt i korte tidsrum. Derfor er det kun muligt at booke tider 14 dage frem. Således sikrer vi altid Solgt.com’s brugere de mest aktuelle data og dermed den mest aktuelle pris for netop deres bil. Ambitionen er, at Solgt.com skal kunne begå sig i en digital verden, hvor kravene til troværdighed er høj. Derfor har vi også valgt, at navnet skal være et løfte i sig selv. Det er altså ikke bare et navn - det er en konstatering, der bliver vakt til live gennem en tværmediel indsats. Resultat Solgt.com blev lanceret d. 16. september 2019. Siden lanceringen og til 15. januar 2020, har 15.142 danskere fået prisvurderet deres bil, og der kommer hver uge mellem 5-700 nye vurderinger af biler på siden. Derudover har 137.021 besøgt hjemmesiden siden lancering. Disse resultater er blevet til som følge af en skræddersyet indsats på traditionelle såvel som nye medier. Siden lancering har der været 2.829.393 eksponeringer på Facebook og godt 15.000 klik fra Facebook og videre til Solgt.com. På Google Ads og YouTube er 1,7 millioner danskere blevet eksponeret for Solgt.com. De to medier agerer primært eksponeringsplatform samt retargeting-medier, målrettet brugere, der tidligere har besøgt hjemmesiden, men endnu ikke fået en uforpligtende pris på sin bil. Direktør i Solgt.com, Rasmus Pallesen, siger følgende: “Vi har af de eksterne bureauer fået meget mere end blot deres know-how og ressourcer. Webstarters har fra start har været dedikeret på et niveau langt over hvad man kan forvente. Det har skabt en unik løsning, som vi er ovenud tilfredse med og ser et stort potentiale i. Med Adtention og Webstarters dedikation og høje kvalitet i leverancer, er vi gået fra ide til koncept på få måneder! Efter en fantastisk start og udvikling af konceptet, står vi nu overfor den langsigtede udvikling.” Selvom vi er glade for de resultater, platformen og markedsføringen allerede har skabt for Solgt.com og det danske C2B-marked, stopper projektet ikke her. Solgt.com bliver kontinuerligt udviklet, så konceptet yderligere kan innovere bilbranchen. For hvem siger egentligt, at bilforhandlere behøver at have et lager bugnende af brugte biler? Det er pladskrævende, det er dyrt - Ja, faktisk er det rent ud sagt upraktisk. Derfor arbejder vi på, at den traditionelle opmagasinering af brugte biler bliver overflødiggjort af Solgt.com. Indledningsvist i casen nævnte vi, at Solgt.com er en exceptionel lead-generator. Det holder vi fast på. Hver gang en ny nummerplade bliver indtastet på Solgt.com, gemmer vi bilens stamdata. Når din nabo herefter går ned til den lokale autoforhandler, et af Solgt.coms partnerværksteder, og spørger efter en ny brugt bil, kan autoforhandleren slå biltypen op i Solgt.coms database. Finder han din nabos drømmebil, kontakter autoforhandleren selv sælger og videreformidler bilen til din nabo. Ingen opbevaring. Ingen bøvl. Vi tror på, at fremtiden er autoforhandlerne som mellemmænd i brugtbilshandlen. (English translation + Google translate) Background The auto industry is characterized by minimal trust in the dealers. According to Radius's 2019 credibility analysis, car dealers of the Danes are considered to be the second least credible business group in Denmark only undergone by politicians. What can help solve the confidence issues in the industry? Concrete and transparent data. The vision of Solgt.com was to create a simple digital solution that bases vehicle pricing on data, wrapped in simplicity, convenience and the good user experience. You are not the first to sell your car. You are certainly not the last. That's why you've probably come across some of the stereotypical scenarios. You also have a deal with a potential buyer and when he shows up, he's brought his self-proclaimed auto-knowledgeable uncle who kicks on the tires, screws in the engine compartment, and soft shell a ride up the radiator helmet to see if the suspension is as it should be. And then of course he must have a discount in the price. Clean hassle. Few people can handle it. And now, fortunately, it's past. Solgt.com introduces a brand new digital service that makes it super easy and fast for individuals to sell a car - for free: Simply enter the license plate, mileage and service history on Solgt.com and calculate an artificial intelligence that retrieves data from Virtually all car dealerships in the country automatically value the car right away. And assuming the car's condition is as you might expect in terms of vintage and mileage, one of Solgt.com's 243 dealers must buy your car at that offer price. An easy, transparent and fair trade. No hassle creating profile or sales ad, no rude inquiries, in short - no hassle. Just completely sold and the money in hand within 3 banking days. And Solgt.com is not just a unique sales concept for private sellers, a C2B concept that wants to get rid of their used car without a hassle. It is also an exceptional lead generator for Danish car dealers who are currently in the middle of a fierce battle to get their hands on the best and latest used cars. Convenient strange. Uncomplicated. Credible. Solution Forget about slow user profile creation, long response times from potential buyers, and shame bids on your car. At Solgt.com, you simply enter your car's license plate. A uniquely developed price robot then calculates the car's offer price. The data on the individual assessments is based on millions of lines of business data from previous trades of similar car models. Our price robot, of course, also takes into account recent business and consumption trends in the market. The price is calculated on factors such as make, model, year, mileage, engine type, and service history. Thus, users are always guaranteed the best price for their used car. Once the price robot has analyzed the car and presented you with a price, the seller will receive an email through a third-party solution with the offer price on the car. If you wish to proceed with the offered price, you will be sent to a sub-page from which you can freely choose from the many authorized dealers. Next, choose a date and time that will suit you to get rid of the car. At the chosen dealer, a personal, manual review of your car is made, where it is also possible to revise the price if the physical condition of the car does not match the digitally stated condition. The industry data used also tells the system behind Solgt.com what, for example, a bulge purely statistically costs in value loss for a potential buyer. This means that if you have to repair the damage yourself, it may cost you DKK 10,000. However, with a system that draws on the latest market data in real time, we may see that the depreciation is statistically only DKK 1,500 in value loss. So your car's price is adjusted according to the wholesale price in value loss, and not with the repair price. Thus, our system always gives you the most statistically accurate price for your car. Through our many years of experience with customers from the car industry, we know that the prices of brands and models can fluctuate dramatically in short periods of time. Therefore, it is only possible to book times 14 days ahead. Thus, we always ensure the users of Solgt.com the most current data and thus the most current price for their particular car. The ambition is that Solgt.com must be able to make a living in a digital world where the demands for credibility are high. That is why we have also chosen the name to be a promise in itself. So it's not just a name - it's a finding that comes to life through a cross-media effort. Result Solgt.com was launched on September 16, 2019. Since its launch and until January 15, 2020, 15,142 Danes have been rated their car, and there are between 5-700 new reviews of cars every week. In addition, 137,021 have visited the website since its launch. These results have come about as a result of tailor-made efforts on traditional as well as new media. Since launching, there have been 2,829,393 impressions on Facebook and over 15,000 clicks from Facebook onwards to Solgt.com. On Google Ads and YouTube, 1.7 million Danes have been exposed to Solgt.com. The two media primarily act as exposure platform as well as retargeting media, targeting users who have previously visited the website, but have not yet received a non-binding price on their car. Director of Solgt.com, Rasmus Pallesen, says: “We have been given a lot more by the external agencies than just their know-how and resources. Web starters have been dedicated from the outset to a level far above what to expect. It has created a unique solution that we are extremely pleased with and sees great potential in. With Adtention and Webstarter's dedication and high quality in deliveries, we have gone from idea to concept in a few months! After a fantastic start and development of the concept, we are now facing the long-term development. ” Although we are pleased with the results that the platform and marketing have already created for Solgt.com and the Danish C2B market, the project does not stop here. Solgt.com is constantly being developed so that the concept can further innovate the car industry. For who really says that car dealers need to have a stock abound of used cars? It is very demanding, it is expensive - Yes, in fact it is simply impractical. That is why we are working to make the traditional storage of used cars unnecessary by Solgt.com. Initially in the case, we mentioned that Solgt.com is an exceptional lead generator. We hold on to that. Each time a new license plate is entered on Solgt.com, we save the car's master data. When your neighbor then goes down to the local auto dealer, one of Solgt.com's partner workshops, and asks for a new used car, the auto dealer can look up the car type in Solgt.com's database. If he finds your neighbor's dream car, contact the car dealer himself and sell the car to your neighbor. No storage. No hassle. We believe that the future is the car dealerships as intermediaries in the used car dealership.
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