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Parq — Holy @#$%&!
Parq Casino sits in the heart of Vancouver's entertainment district with two floors of some of Canada's best slots, but too few core players knew it. The campaign captured the one moment every slot player comes for: the unfiltered, expletive-worthy reaction to a big win. Slot symbols stood in for the words too profane to print, with 777s and cherries censoring mouths mid-shout. Paired with a transit-route media buy aimed straight at the suburban casinos pulling players away, the work brought core slot fans back downtown.
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