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Putting the heart back in social media
Sometimes insights are more important than technology. With Deloitte Digital's help, the message of heart health reaches a wider audience with greater efficiency and a louder voice. Improving the cardiovascular health of Americans is no easy feat; in fact, it takes more than a 140-character tweet to get the word out. Building on American Heart Association/American Stroke Association’s (AHA/ASA) mission, Deloitte helped the organization determine how best to educate the public on heart health by harnessing the power of social media. The first step in creating an effective social media strategy was assessing the current state of AHA/ASA’s social media presence, which includes hundreds of accounts. After evaluating their current efforts, Deloitte developed a detailed strategy and governance framework that helps empower representatives to have engaging conversations on both a national and local level. They helped equip AHA/ASA with a social media strategy that identifies archetypes for the organization’s key audiences, corresponding metrics to measure results in engaging these audiences, and guidance for the creation of a Social Media Center of Excellence. These efforts support AHA/ASA’s goal of improving the heart health of all Americans by 20% by 2020. Credits Agency: Deloitte Digital
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