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Reintroducing ServiceNow for the AI Era
Reintroducing ServiceNow for the AI Era is Instrument’s 2025 brand identity and design-system evolution for ServiceNow — a scalable visual language built for the company’s AI-platform ambition without discarding the equity already in Wasabi Green and the Youmoji mark. The system extends that foundation into a custom typeface family, icon library, expanded color palette, photography direction, 3D illustration, data-visualization patterns, motion language, and event branding, then rolls through ServiceNow University and the Knowledge 2025 debut (25,000+ attendees). The work is framed as clarity and momentum infrastructure: one shared strategy and toolkit so teams stop debating “what” and “how” and ship a coherent brand across main-stage, product, learning, and everyday communications.
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