FFW
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Featured project
Digital Platform for F.C. København
F.C. Copenhagen: Building a Drupal 8 platform providing world-class experiences for its fans F.C. Copenhagen is Denmark’s largest soccer club and the current reigning Danish soccer champions. As the biggest sports brand in Scandinavia, F.C. Copenhagen has a huge influence on fans' soccer experiences, both in games and online. A new digital platform and a new website give F.C. Copenhagen, Denmark’s largest soccer club, the ability to provide its fans with a complete user experience with respect for both feeling and function. A platform that understands digital football fans F.C. Copenhagen was committed to creating a digital platform that set new limits to the digital expansion of the F.C. Copenhagen brand and for the interaction with its fans. The key was to find a solution that would allow F.C. Copenhagen to fulfill the role of a modern football club, which serves the needs of fans, sponsors, and other stakeholders. This required a strategy for the digital user experience based on understanding what makes a good football club site to the users and what makes a great working tool for F.C. Copenhagen content editors. At FCK.DK the user can buy tickets, see practical information about matches - the user can inform about future matches, get live statistics during matches and dive into previous matches right back from the club’s start in 1992 - and get news about the club. There are no dead ends. All site pages allow the user to move on to other relevant content, which has improved the conversion rate on the site. https://ffwagency.com/
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