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Vodafone Phoneline – Google Assistant
We challenged Vodafone to show the life-changing power of smartphones by turning Google Assistant into a primetime DJ! It may not be an interactive or visual channel, but radio was the perfect choice to convert an audience who weren’t internet-savvy. The challenge was to drive smartphone adoption in India by showing non-internet users what a difference connectivity could make to their daily lives. Agency: Wavemaker Global
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