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Doubled Revenue After Website Localization
EMU is an international shoe producer from Australia who is famous for premium sheepskin boots. The brand is proud of its tradition, and authentic Australian handcraft which is why it puts emphasis on natural, high-quality materials. With its outstanding comfort integrated into modern design, the brand is very popular among women with an active lifestyle that requires fashionable shoes all day long. we helped EMU establishing a higher reach on the German market by localizing the website in the German language. Many companies remain with an English language website when growing internationally. We built the hypothesis that creating a localized website for the German market would boost the ROI by generating more relevant traffic and improved on-site conversion. We identified a few key initiatives to lift overall performance: Thorough SEO work, with a native German-speaking marketing specialist Copywriting for SEO optimizations whilst keeping in line with the overall brand tone of voice Localizing the entire English website into German, including localized service propositions such as payment options, delivery, etc. The substantial performance increase outweighed the required efforts and costs: 208 % increased CVR 27,7 % Organic traffic increase The first months results were only a start to the localization efforts of EMU with us. https://www.deptagency.com/
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