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Kit Kat - Let's Rock the Break
A culturally driven campaign that transforms a festival sponsorship into an anthem for a generation finally ready to live again. Created for Lollapalooza Brazil 2022, the project features an original song performed by Jão to celebrate Gen Z's first major live music festival after years of pandemic restrictions. Blending live action with hand-drawn animation, practical in-camera techniques and visual effects, the film recreates the excitement of rediscovering the world through playful, energetic storytelling. By turning the return to concerts into a shared emotional milestone, the campaign elevates the brand beyond visibility, creating a meaningful connection through music, optimism and the joy of breaking free.
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