Mixtape
Featured project
Music Liberates Music
Bacardi developed a unique NFT mixtape on their platform "Music Liberates Music". The idea was to let fans purchase one out of the three songs on the mixtape and by doing so also recieve a percentage of its streaming royalties. This would allow artists and fans to share the success of the music. The artists inlcuded on the mixtape were Bambii, Denise De’ion, and PERFXN, in an attempt to inspire, and support female producers by cutting out record lables. Credit: Brand: Bacardí Advertising Agency: BBDO / BBDO New York Artists & producers: Bambii, Denise De’ion, and PERFXN Learn more about the project here: https://bbdo.com/
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