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No Bad Blood
Great Guns London, in collaboration with MHP Group, proudly presents ‘No Bad Blood’, an inspiring campaign film for specialised international biopharmaceutical company, Sobi. Directed by Calum Macdiarmid, it shines a light on the lives of people diagnosed with Immune Thrombocytopenia (ITP), an autoimmune disease that prevents blood clotting and can cause fatal bruising and bleeding. Great Guns director Calum Macdiarmid was brought onto the campaign to find a thoughtful and poetic way to let ITP patients know that they are not alone, and that there are ways to alleviate their symptoms. Reading through case studies and detailed personal stories - many so raw and powerful that they read like poetry already - Calum embarked upon the process of composing a poem for the campaign. A collaborative effort, it seeks to resonate with those who have once felt like they must give up a part of themselves due to the disease.
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