Reclaimed Materials
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Meatpacking Store
Patagonia's Meatpacking store opened in February 2013 at 414 West 14th Street in Manhattan, the brand's first climbing-focused shop since the 1970s, stocking gear from bouldering to technical alpine. It sits in a landmark building that began as an 1874 cotton printing factory and later became a poultry, game and meat distribution house, but a 2008 renovation had left the interior an empty white box behind the original brick facade. The design team went into historical archives and period photographs of the neighborhood and rebuilt that lost character using locally sourced salvage. Long-leaf heart pine flooring came from an Upper East Side townhouse and an industrial teardown in Red Hook, ceiling joists from warehouses demolished beneath the High Line a few blocks away, and perimeter brick from a Westchester apartment building. White subway tile, raw steel, wired glass and full-height steel window frames welded on site complete the palette. The centerpiece is a working stainless-steel meat rail with real trolleys and custom hooks that runs through the store's three rooms and serves as its main garment display, including in the front windows. Fitting rooms have reclaimed corrugated steel ceilings, Brooklyn-forged hooks and timber benches, and antique butcher blocks and meatpacking platforms act as tables. Building on site with local materials and labor cut the energy spent on shipping. The store won first place for specialty stores at the Retail Design Institute's 2013 International Store Design Competition, the 2014 A.R.E. Design Awards Grand Prize for specialty stores, and first place in VMSD's 2014 Renovation Competition. It closed in February 2023, ten years after it opened.
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