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Drag & Drop Buying
Satair is one of the world's leading distributors of aircraft parts. For Satair's customers - the purchasers of the airlines - the decisive factor in the customer experience is time. Both: the time they are missing - they are chronically busy, looking for time savings where they can - and the time they are wasting - much of the work is routine on the border of the absurd. Every day they search for thousands of spare parts in different catalogs and systems and with different distributors. No one has it all, no one has the same, and all terms are different. To keep track of the different types of maintenance and overhaul, airlines have large, often self-developed, software set-ups that cannot integrate with anything else. Instead, the systems often simply spit out a list that leaves the problem to the buyers, who now have to look for each item in the distributor's - Satair's - purchasing system, and add each one manually. So In order to eliminate wasted time and routine work from customers' everyday lives, we have now developed "Drag & Drop Buying" for Satair's digital commerce platform. We have removed all the need for search and manual entry: The customer simply pulls a file from his own system and drops it directly in the search box. In a matter of seconds - and without requiring system integration - advanced algorithms and recognition software have identified the products on the list and translated it into a full shopping cart explaining the purchase - of course with prices, stock status and delivery times. If an item is out of stock or cannot be found, the customer will automatically be presented with an alternative product instead. Drag and drop buying is, of course, just a single feature of a major digital transformation project that also includes Satair's new digital marketplace: an open marketplace that can potentially connect an entire industry and change the way you buy, sell and produce aircraft parts - and a digital ecosystem around the marketplace, which, with the help of the Adobe Suite, sets new standards for personalized communication for customers and partners, but it is a feature that transforms many minutes - for some even hours - of daily routine work into a few seconds of "moment of magic". A delightful surprise in the daily drum room that lives up to Satair's customer promise - solutions that guide and delight our customers and create business for our partners. Baggrund Satair er blandt verdens førende distributører af flydele. For Satairs kunder – indkøberne hos flyselskaberne – er den altafgørende faktor i kundeoplevelsen tid. Både: den tid de mangler – de har nemlig kronisk travlt, og leder efter tidsbesparelser hvor de kan og: den tid de spilder – meget af arbejdet er nemlig rutinepræget på grænsen til det absurde. Hver dag søger de efter tusindvis af reservedele i forskellige kataloger og systemer og hos forskellige distributører. Ingen har det hele, ingen har det samme, og alle vilkår er forskellige. For at holde styr på de forskellige typer vedligehold og eftersyn, har flyselskaberne store, ofte selvudviklede, software set-ups der ikke kan integrere med noget som helst andet. I stedet spytter systemerne ofte blot en liste ud, der efterlader problemet hos indkøberne, der nu skal kigge efter hver enkelt vare i distributørens – Satairs – indkøbssystem, og tilføje hver enkelt manuelt. Løsning For at fjerne spildtid og rutinearbejde fra kundernes hverdag, har vi nu til Satairs digitale commerce-platform udviklet “drag and drop buying“. Vi har fjernet al behov for søgning og manuel indtastning: Kunden trækker bare en fil fra sit eget system og dropper den direkte i søgefeltet. I løbet af få sekunder – og helt uden at kræve system-integration – har avancerede algoritmer og genkendelsessoftware identificeret produkterne på listen og oversat det til en fyldt indkøbskurv, som er klar til køb – selvfølgelig med priser, lagerstatus og leveringstider. Er en vare ikke på lager eller kan den ikke findes, får kunden automatisk præsenteret et alternativt produkt i stedet. Drag and drop buying er selvfølgelig kun en enkelt feature i et stort digitalt transformationsprojekt, der også inkluderer Satairs nye digitale market place: En åben markedsplads som potentielt kan forbinde en hel industri og forandre måden man køber, sælger og producerer flydele på – og et digitalt økosystem rundt om markedspladsen, som ved hjælp af Adobe-suiten sætter nye standarder for personaliseret kommunikation til kunder og partnere Men det er en feature der forvandler mange minutters – for nogle endda timers – dagligt rutinearbejde til ganske få sekunders ”moment of magic”. En glædelig overraskelse i den daglige trummerum, der lever op til Satairs kundeløfte – løsninger der guider og glæder vores kunder og skaber forretning for vores partnere. Resultat Satairs kunder bliver løbende migreret fra den gamle til den nye digitale platform, og tallene viser en løsning hvor kunderne nu køber både oftere og større: Konverteringsraten på den nye løsning ligger 112,5% højere end den gamle platform (index 225). Den gennemsnitlige kurvstørrelse på den nye løsning er 18% over den gamle. Hvor processen med at tilføje et produkt og føre til kurv før tog 30 sekunder, kan kunden nu tilføje op til 100 produkter på 10 sekunder med drag & drop buying – og dermed er det blevet 300x hurtigere at købe 100 produkter. (English translation + Google translate) Background Satair is one of the world's leading distributors of aircraft parts. For Satair's customers - the purchasers of the airlines - the decisive factor in the customer experience is time. Both: the time they are missing - they are chronically busy, looking for time savings where they can and: the time they are wasting - much of the work is routine on the border of the absurd. Every day they search for thousands of spare parts in different catalogs and systems and with different distributors. No one has it all, no one has the same, and all terms are different. To keep track of the different types of maintenance and overhaul, airlines have large, often self-developed, software set-ups that cannot integrate with anything else. Instead, the systems often simply spit out a list that leaves the problem to the buyers, who now have to look for each item in the distributor's - Satairs - purchasing system, and add each one manually. Solution In order to eliminate wasted time and routine work from customers' everyday lives, we have now developed "drag and drop buying" for Satair's digital commerce platform. We have removed all the need for search and manual entry: The customer simply pulls a file from his own system and drops it directly in the search box. In a matter of seconds - and without requiring system integration - advanced algorithms and recognition software have identified the products on the list and translated it into a full shopping cart explaining the purchase - of course with prices, stock status and delivery times. If an item is out of stock or cannot be found, the customer will automatically be presented with an alternative product instead. Drag and drop buying is, of course, just a single feature of a major digital transformation project that also includes Satair's new digital marketplace: an open marketplace that can potentially connect an entire industry and change the way you buy, sell and produce aircraft parts - and a digital ecosystem around the marketplace, which, with the help of the Adobe Suite, sets new standards for personalized communication for customers and partners, but it is a feature that transforms many minutes - for some even hours - of daily routine work into a few seconds of "moment of magic". A delightful surprise in the daily drum room that lives up to Satair's customer promise - solutions that guide and delight our customers and create business for our partners. Result Satair's customers are constantly migrated from the old to the new digital platform, and the figures show a solution where customers now buy more and more frequently: The conversion rate of the new solution is 112.5% higher than the old platform (index 225). The average basket size of the new solution is 18% above the old one. With the process of adding a product and shopping cart before taking 30 seconds, the customer can now add up to 100 products in 10 seconds with drag & drop buying - thus making it 100x faster to buy 100 products.
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