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The Loneliest Road
Older and physically-challenged dogs are often left waiting in shelters far longer than other dogs. Sometimes, for years. That’s why Subaru is shining light on the Underdogs by making viewers viscerally feel the sensation of a long, lonely wait-- and to encourage adoptions on Subaru’s 4th Annual National Make A Dog’s Day. In social and broadcast mediums normally filled with action-packed short films, Subaru is running a :30 and full-minute film simply portraying an Underdog waiting on a long, empty road that is impossible to ignore. And, hopefully, by making viewers feel the wait, more Underdogs will soon be feeling the love.
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