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The Store Where Generous Deeds Buy You Groceries
Anthon Berg is an international premium chocolate brand. It was founded in Denmark in 1884 and it is to this day owned by the Anthon family. The Anthon Berg brand is founded on generosity. We were asked to find a way for Anthon Berg to help people be more generous towards each other. The simple idea of a chocolate store that only accepted generosity as currency was the result. The solution was as simple as the idea: In order to buy chocolate, you had to publicly promise to perform a specific generous deed. The bigger the chocolate box – the bigger the promise. Facebook is used to make the promised public and pick the recipient of generosity. The pop-up store was built overnight in one of the busiest streets in Copenhagen. Before the store had even opened a massive line had formed outside. The cashiers used an iPad with software developed by Molamil that took care of the generous exchange. http://www.Molamil.com https://rblm.dk/
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