Sampling
Featured project
Coke Zero Mass Sampling Campaign
We helped agency MKTG pitch and win Coca-Cola Zero Sugar in the UK, which led to TED Staffing being appointed as the official technology, staffing and logistics partner on the campaign to date. Back in 2017 our not so small task was to recruit an additional +2 million drinkers to the new brand, whilst highlighting the need for responsible recycling. We selected, trained and managed a team of Coca-Cola Brand Hero’s who also were passionate about conservation and sustainability, as predicted for on their assessments. Over 1400 brand ambassadors worked with us in hundreds of locations and events. Our proprietary tech was invaluable in managing the work flow, capturing data and ‘can temperatures’, but also in staying in touch with our staff and keeping them motivated and focussed. Agency: Ted Experience
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