Soda
Featured project
It’s On
Lucozade is bringing a bit of joy with the launch of its new creative platform, ‘IT’S ON’. The platform brings to life how it feels when you’ve had a Lucozade and you’re ready to take on whatever’s ahead. It represents a major step change for the brand, as it will form the basis of all Lucozade comms for the foreseeable future. The campaign will run across TV, VOD, OOH, Online, Digital and Social. With special appearances from Anthony Joshua, and other brands, who couldn’t help but join in the hype.
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