sponsor
Trending projects
sponsor projects with the most verified people and teams
Featured project
O2 Love Island
O2 couples up with ITV2’s Love Island this summer as the official network sponsor. O2 has announced it is the official network sponsor for ITV’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the award-winning network seeks to remind Love Island fans that O2 is now the only major network that does not charge its customers to roam in Europe up to 25GB. Launching today, the new O2 integrated campaign sees friendly and loveable brand mascot Bubl become a Love Island insider, providing exclusive backstage access to the Islanders at key moments and serving up sizzling content, prizes and perks with Priority for O2 customers and Love Island fans to enjoy. O2 worked with UK agency of record, VCCP London, Product and Service innovation company, Bernadette, and global content studio, Girl&Bear, to mastermind the new creative campaign. Havas Media Group UK, with support from Havas Entertainment JUMP, tabled and brokered the far-reaching licensing deal with ITV and wider media strategy to kick off O2’s Roam Freely Summer by ensuring O2 is present around key moments most relevant to younger audiences. The fully integrated campaign launches with a 10’’ TV ad and social media launch content which will go live across O2 social channels. These will be followed by the creative rolling out on BVOD and Display alongside exclusive content on Love Island’s website and app, promotional materials in O2 stores and merchandise. O2 will run exclusive Priority offers for members to enjoy this summer, as well as giving them the chance to win tickets to Love Island Aftersun and The Finale. As part of the licensing deal, O2 will have access to bespoke Islander content and assets, including content that will be shot during isolation, exclusive access to exit interviews once Islanders leave the villa and access to the winning Love Island couple. This content will be showcased on Love Island’s social channels, website hub and app, and further amplified by O2 on social. All of this will help drive O2’s constant presence around the show, with a clear focus on reminding Love Island fans that they can roam freely in the EU, on O2. O2 will work with platform partners to ensure a deeply agile and reactive approach around the show. With Twitter, they will develop bespoke formats to notify fans of exclusive news and giveaways. On TikTok, there will be multiple ad takeovers at key moments of the show, and interactive elements such as ‘super likes’ and voting stickers. Fans will have the chance to get further involved in the show every week through Instagram Stories where viewers will be able to share content of Bubl reacting to key moments around the show such as the Casa Amor. O2 will also partner with creators to comment on the show, alongside existing Love Island meme accounts to create and share exclusive content. The entire approach is designed to react to the show’s key moments as quickly and effectively as possible, giving Love Island fans extra ways to stay entertained. The integrated campaign by O2 is live from today and will run until the end of the series in August across TV, BVOD, Display and Social – including high engagement channels Instagram, Facebook, TikTok, and Twitter. Brand strategy and the creative has been handled by VCCP London. Credits Agency: VCCP London Simon Groves, Director of Brand and Marketing, Virgin Media O2 Kimberley Gill, Creative Director, VCCP London Kathryn Harding, Planning Partner, Havas Media Group UK Production: Product and Service innovation company Bernadette, and global content studio Girl&Bear. Media planning: Havas Media UK, with support for the partnership from Havas Entertainment JUMP, both part of Havas Media Group. PR campaign: Hope&Glory Source: https://www.vccp.com/work
People spotlight
The people with the most verified roles on sponsor projects
Highlighted brands
