Tagline
Featured project
All In One
Celebrating the world’s biggest promotion day as leadership statement. Alibaba’s Tmall is China’s biggest e-commerce platform, gathering more than 180 000 brands; it contains all the brands, and all their spirits & lifestyles. That’s how we created ‘All in 1’; a manifesto ad entirely written with brand taglines. We united 31 of the world’s most iconic brand taglines together, in a specific order, to tell one unique story; all brands, all lifestyles, all spirits, and all people on Tmall to celebrate 11.11. https://fredfarid.com/work
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