TakeTheStageAntarctica
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Antarctica
The Barclaycard Repayment Calculator is bad business. It’s going to lose them money, much like a talent show in Antarctica would lose money for Simon Cowell. Our campaign started with Simon Cowell launching his new talent show, “Take The Stage Antarctica” on Twitter. It was then picked up by all the major British tabloids, before Simon revealed he would never make that show because it’s bad business. Whereas Barclaycard have actually made a repayment calculator, and so the public should definitely use it. So far the campaign has led to 830k visits to the Barclaycard Repayment Calculator with more to come. Credits: Droga5 Agency https://droga5.co.uk/work/barclaycard-antarctica/
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