TheConnectionBetweenParentsAndChildren
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This Is Wholesome
Just as the Honey Maid brand has evolved and taken new shape over the past 90 years, so too has the makeup of family itself. More moms work and more dads stay at home. More kids are brought up by single parents, grandparents, two moms or two dads. And the way families operate, behave and spend time together has changed. But what hasn’t changed is the special wholesome connection between parents and children in all families. So in 2014, Honey Maid and Droga5 launched a campaign to celebrate the diversity of all wholesome families. A series of intimate portraits broadcast on television and online brought real stories to life to show the world what wholesome looks like. Following the launch of the campaign, Honey Maid saw an overwhelmingly supportive response from the public, but unfortunately not without a few negative comments along the way. So the brand decided to further extend its message of love via an art project captured in this video that went viral. Credits: https://droga5.com/work/this-is-wholesome/
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