ToyCars
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#HangUpYourKey
With just six days from being briefed to the content going live on Castrol's European social channels, the film is supported by paid media in five key European markets: UK, Germany, Poland and Romania. It uses hundreds of user-generated video clips showing Castrol workshop technicians and workshops owners alongside professional race drivers Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg – all safely playing with toy cars at home and hanging up their car keys. Although the video carries a meaningful message, the campaign’s light-hearted tone aims at cutting through the more serious COVID-19 messages to rekindle playful memories of childhood toy cars.
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