Acoustic
About Acoustic
The work made for Acoustic runs to 1 verified project since 2021 — mostly Website, WebsiteDesign and UX.
Inside the Acoustic network
The people, teams, and projects that make up the Acoustic network
Featured project
Acoustic Site Redesign
Acoustic is the company “bringing humanity back to marketing.” Their suite of AI-powered products help marketers better understand their customers behavior and motivation. And, they needed a website that reflected this mission, eschewing jargon and technical detail for a more personalized and conversational approach. Genuine’s UX and design approach put marketers’ and IT professionals’ needs at the center of the web experience, asking questions throughout the site and driving to solutions that demonstrated how Acoustic could easily help solve the problems these people face. An expansive, site-wide taxonomy automatically serves up related products, solutions, resources, and articles encouraging users to continue their journey, creating a more personalized experience for returning visitors, and making it easier for Acoustic teams to manage content entry. The final website was a product of real partnership that went beyond the “invent together” attitude of the Acoustic and Genuine Teams. We used the Acoustic Content Management solution along with Acoustic’s larger product suite to finish building out the site, delivering a platform with the potential to grow and evolve as Acoustic does.