Aera
About Aera
The work made for Aera runs to 1 verified project — mostly VisualIdentity, BOLD and Campaign.
Trending project
Aera projects with the most verified people and teams
Inside the Aera network
The people, teams, and projects that make up the Aera network
Featured project
A New Era of Payment and Identification
Aera is a payment and identification platform who wanted to position the company as a leading supplier of clever solutions for merchants before the launch. Therefore, we created a strong brand from strategy, design, and visual identity to communication and launch campaigns. The retail landscape is rapidly changing and it is more complex now than ever. This requires new insights and tools that work to elevate the customer experience. Aera is a payment and identification platform that allows merchants to interact with their customers across all channels. Whether in-store, online or mobile, the Aera ecosystem offers new ways of communicating by building the customer journeys of the future. Bold has developed the strategy, naming, visual identity, UX and interface design, websites, communication, and launch campaigns. When working with Area, our primary focus has been to create smooth and useful customer journeys for both merchants and customers. Based on a small but coherent toolbox, we have developed a range of visual communication possibilities where everything from logo and icons to the identity itself, represents the essence of Aera. Through a strategic naming process and the creation of user-driven concepts, we made a dynamic visual identity that allows the merchant to change and transform Aera into anything it needs to be. Aera is present in forums where future payment and identification systems are discussed and the company has taken a clear position as a key player in the industry. Aera is targeting the B2B market, mainly large retail companies. The brand is present in all touch points. The visual elements such as applications and user interfaces, work regardless of whether you shop physically, on mobile or desktop. In addition, an essential part of our work has been to visualize and communicate the solution and the technology behind it. When working on the website, we used inbound marketing principles to drive growth for Aera and Aera's partners. https://www.boldscandinavia.com/ https://www.thenorthalliance.com/