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Havas CX helia has launched a new campaign for Allstar titled "Nothing Competes," celebrating the release of their new product, Allstar Chargepass. This innovative fuel card allows business drivers to pay for fuel, as well as EV home and public charging, and is the first of its kind in the UK. The campaign includes a 30-second film directed by Guy Paterson, which parodies traditional sports ads to highlight that Allstar Chargepass has no competition. The ad features a young footballer in Allstar colors, setting up a high-pressure penalty kick, only to reveal a twist. The campaign, which runs across various platforms including BVOD, OOH, and social media, aims to position Allstar Chargepass as a crucial tool for businesses embracing electric vehicles.Teams spotlight
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