Almacenes Éxito
About Almacenes Éxito
The work made for Almacenes Éxito runs to 2 verified projects since 2020 — mostly Billboard, Brand and Campaign.
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Content & Outdoor Campaign for Éxito | As Simple As Enjoying a Wine
How to invite Colombians to the largest wine fair in the world. When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated? We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine. This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results: +7 million people impacted. + 55,000 attendees 45 million bottles sold. This professional campaign titled 'As Simple As Enjoying a Wine' was published in Colombia in November, 2023. It was created for the brand: Almacenes Éxito, by ad agency: Sancho BBDO. This Content, Design, and Outdoor media campaign is related to the Food industry and contains 4 media assets.