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Mixed Media Campaign for Loop Earplugs | Quiet, Engage, & Experience
Loop Earplugs has partnered with PDA.NYC, to launch its first-ever brand campaign - positioning Loop’s products as lifestyle-driven fashion accessories that enhance health and well-being. PDA was awarded the strategy, creative, and media business after a pitch that included several international agencies. This campaign includes a revamp of Loop’s 3 core products—Quiet, Engage, and Experience—and the debut of Switch, a 3-in-1 noise-reduction product. With Switch, you can fine-tune your hearing protection throughout the day with a simple, tactile twist – offering three distinct attenuation levels, each with its own unique acoustic flavor. Whether you're eavesdropping on conversations (17 dB), jamming to your favorite tunes (21 dB), or seeking serenity and focus (25 dB). Contrary to other ear plugs that just block sound, Loop’s noise filtering earwear offers a range of stylish products that suit the unique needs and/or situations of all kinds of people - from festival goers, partiers, motorcycle riders, fitness class lovers, to anyone neurodivergent or sound sensitive. Celebrating this variety, Loop’s first brand campaign is built on the tagline, “Shut Up Noise, Turn Up Sound.” Because while Loop makes noise-reduction products, the brand celebrates sound, and its campaign empowers people to embrace the loud activities they love, showcasing how everyday people can use Loop products to focus on the sounds they care about … without all the noise getting in the way. 30-second spots sit at the center of the campaign. The campaign also includes Loop’s first ever OOH wild postings (in Williamsburg, Brooklyn), first digital OOH in New York City and London, and digital media placements across the US and UK on Meta, Google, YouTube, and Connected TV. PDA developed the strategy in partnership with Ted Florea (formerly of Droga/Huge) and his strategy consultancy, Ancient, and collaborated with Bryght Young Things on film production and BrandVerge and NoLie Communications for media planning, buying, and management.
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